Wcan add a spatial element to any customer database or intercept survey responses by adding a geography reference to traditional row-column databases. Being able to visualize on a map the spatial distribution and/or concentration of customer locations allows us to provide for you measured customer profiles and delineated trade areas.
With the use of a market segmentation system and consumer locations, we can identify the target market(s) in which your customers are located, as well as your penetration within the trade area.
Benefits for your company:
- Understand who your customers are.
- Define your target markets.
- Delineate trade areas (know how far customers will travel)
- Know how many clients you’re losing due to a lack of locations.
- Develop target marketing strategies to increase the efficiency of your marketing practices.
Where do my best customers live, and what demographic profile do they fit in?