You may have been collecting data on your customer base that is sitting in a database somewhere on your network’s hard drive- but what is it telling you?
Our customer/competitor spotting analysis can show exactly how far your customers are travelling to your location, how many customers you lose based on distance decay models, and where your marketing efforts are working and where they are not.
Companies often believe they know their customers demographics only to realize that they were not correct. Don’t make this mistake.
Benefits for your company:
- Learn where your customers are coming from/how far they are traveling;
- See how many customers you are losing due to distance decay;
- Know where your competitors are and how it is affecting sales;
- Understand your local market’s competitiveness and the effects it is having on your business.
Where do most of my loyal customers live and what’s their average household income?