Using custom trade areas such as drive-time zones, radial distance from site, or population threshold, we can create demographic and consumer spending potential reports which compare the site trade areas to a benchmark of other site locations or regions. The detailed site maps can include information such as trade area delineation, traffic counts, land use, and competitor locations.
Through the use of benchmark reports and detailed site maps, we can provide our clients with valuable information including demographics, daytime populations and household spending in order to evaluate potential or existing sites.
Benefits for your company:
- Identify the population in a given area (who they are and what they purchase);
- Uncover a site’s vehicular traffic count and potential marketing exposure;
- Obtain daytime population counts to analyse 9-5 business;
- Save time and maximize profits with accurate, proven, reliable marketing demographics & expenditure reports.
How does the potential site at Main & Main compare to our best performing store in Vancouver?